Inbound Marketing

#wordstoliveby “Give a person a fish and you feed them for a day.

Teach them to fish and they’re fed for a lifetime.”

– Chinese Proverbs

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WHAT IS INBOUND MARKETING?

Think of inbound marketing as fishing for leads on the web. Most business owners are busy, so our job is to set up an automated program that does the fishing for you. The benefit  of inbound marketing is how targeted it is. If classical marketing is betting on “those people”, inbound is betting on “that person”.

WHY IT'S IMPORTANT?

Inbound marketing saves you time and leverages your digital marketing efforts. It improves your client relationships, showcasing that you “get” your clients - their problems, their pain points, and their needs - from the get go. And it’s cost effective, because by focusing on a target market, we’re able to automate a digital funnel with measured metrics and results.


RE'S APPROACH TO INBOUND MARKETING

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ATTRACT

You can’t fish without the right bait. We use targeted tools including buyer persona, thoughtful content marketing through blogs, and social media content speak directly to potential clients by providing relevant information.

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CONVERT

We’ll capture email and information through targeted and valuable gated content on landing pages, CTAs forms and messages. This is managed through automated software, creating an endless pool of interested prospects to re-market to later.

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CLOSE

We’ll help you close the deal through pipeline management, lead scoring, lead nurturing and an email sequence. It typically takes 7 – 13 touch points for a lead to convert, or to be even categorised as a qualified prospect.

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DELIGHT

By further nurturing the client through content, you’ll maintain a relationship even after the sale is made. This supports the lifetime value for the client, not to mention the awesome referrals they generate by sharing the great work you’ve done.

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