Content Marketing

#Content Marketing - “The world of marketing has changed.

Through current content and real time information the monologue has become a dialogue.

But who has time for that?” -Jess Hartono 

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WHAT IS CONTENT MARKETING?

Blogs, videos, social media, educational articles, infographics, newsletters, webinars, e-books: they’re all content, i.e. the currency of Google, and the tools of online marketing. Content marketing supports your inbound marketing and lead generation efforts. It replaces the old school way of marketing (“Hey! Look at me! Here are my products and services!”) Content marketing asks: “What does my customer care about, and how can my business best of service to them?”

Quality Content = More visitors > more enquiries > more leads > more sales.

 

WHY YOUR BUSINESS NEEDS CONTENT MARKETING?

Modern marketing means building an online relationship with customers by providing them with information that will educate, nurture, inform and inspire them, and resolve their pain points. We use targeted, quality content to add value for your customer, and to communicate your point of difference, and make your website the digital mecca in your area of expertise.

Our content management includes:

  1. a complete content marketing plan and framework
  2. audience-specific content to suit your buyer persona
  3. content that’s curated and integrated across all relevant platforms
  4. content that tells your brand’s story, values, and point of difference
  5. an automated content marketing system that supports your funnel
  6. thoughtful content that’s collaboratively done for you, by our team
  7. branded content for your web, lead captures, and social media
  8. complete support and planning to design your own content
  9. content that’s tested and measured for conversion

WHAT IF I'M NOT A GOOD WRITER?

 

No more hours spent at the keyboard agonising over what to post!

 Leave that to our expert copywriters and content team! We’ll manage the process through our collaborative approach and marketing packages with affordable monthly plans, so you can work on your core business (or your suntan).

 
 

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