How did you name your business? Did you always know what you wanted to call yourself? I love hearing our business owners’ origin stories. I guess because it’s not just the name, but what you make of it.
Branding is often thought of as that $5 logo someone whipped up on Fiverr… and maybe some pretty matching stationery. In fact, branding is your company’s emblem (or, if you happen to be a Game of Thrones fan, it's your Wolf sigil).